Castell de Raymat

A 12th-century landmark with a view to the 21st century.

Strategic and art direction project for the redefinition of the brands Castell de Raymat, Fundación Raimat-Lleida, and Raimat Lab.
The work ranged from defining the brand DNA to developing a coherent visual architecture, unifying three identities under one purpose: connecting heritage, sustainability, and innovation.

Through collaborative workshops, the core values were defined —exclusivity, history, sustainability, and innovation— and a contemporary visual language was built to reflect the project’s duality: past and future, tradition and progress.

The result is a living, consistent brand aligned with the Sustainable Development Goals (SDGs), conceived as a meeting point between culture, knowledge, and social transformation.