{"id":3243,"date":"2025-11-13T09:00:16","date_gmt":"2025-11-13T09:00:16","guid":{"rendered":"https:\/\/www.armindacarbonell.com\/projects\/monapart-buenagente\/"},"modified":"2025-11-13T16:32:48","modified_gmt":"2025-11-13T16:32:48","slug":"monapart-buenagente","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/projects\/monapart-buenagente\/","title":{"rendered":"Monapart \/ Buenagente"},"content":{"rendered":"\t\t
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UX strategy
Art direction
Interface design – UI
Visual system<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Monapart \/ Buenagente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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The Buenagente <\/em>microsite is part of Monapart\u2019s digital ecosystem<\/strong> and is aimed at a very specific user: real estate agents. A space designed to inform, attract and connect with professionals who share Monapart\u2019s values and way of working. <\/p>

The goal was to create a clear, distinctive piece aligned with the corporate website, but tailored to a new audience within the same digital product. The experience needed to convey professionalism and warmth, in line with the brand\u2019s philosophy: helping agents become their best selves <\/g>and positive change-makers in the industry. A community that places technology and innovation at the service of people \u2014 never the other way around. <\/p>

The microsite\u2019s distinct visual identity <\/strong>\u2014name, logo and illustration\u2014 reinforces Monapart\u2019s collaborative spirit and sense of community. The UI design maintains coherence with the main website\u2019s visual system while introducing a darker, warmer palette, the corporate typeface and subtle microinteractions that make the experience more human and fluid<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisit Buenagente microsite<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Buenagente<\/p>\n","protected":false},"author":1,"featured_media":1955,"parent":1203,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3243","page","type-page","status-publish","has-post-thumbnail","hentry","especialidad-ux-ui"],"_links":{"self":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/3243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/comments?post=3243"}],"version-history":[{"count":3,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/3243\/revisions"}],"predecessor-version":[{"id":3246,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/3243\/revisions\/3246"}],"up":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media?parent=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}