{"id":3240,"date":"2025-11-13T07:00:51","date_gmt":"2025-11-13T07:00:51","guid":{"rendered":"https:\/\/www.armindacarbonell.com\/projects\/lleida-alimenta\/"},"modified":"2025-11-13T16:32:29","modified_gmt":"2025-11-13T16:32:29","slug":"lleida-alimenta","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/projects\/lleida-alimenta\/","title":{"rendered":"Lleida Alimenta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3240\" class=\"elementor elementor-3240 elementor-1931\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acb616 e-flex e-con-boxed e-con e-parent\" data-id=\"7acb616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eccfbb elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4eccfbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Visual strategy<br>Art direction<br>Generative AI<br>Editorial design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4414ba e-con-full e-flex e-con e-child\" data-id=\"e4414ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747e0db elementor-widget elementor-widget-heading\" data-id=\"747e0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lleida Alimenta<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651e2be elementor-widget elementor-widget-text-editor\" data-id=\"651e2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lleida is landscape, water and agriculture. This dossier was created to connect territory, community and the agri-food chain, and to open a conversation about the future: what we measure, how we produce, and how we care for the land that feeds us.<br><\/p><p>We built a <strong>regenerative <\/strong>narrative\u2014from soil to table, from data to landscape. The art direction blends<strong> human strokes<\/strong> with<strong> textures generated using AI<\/strong> to represent key processes (water cycles, biodiversity, cultivation, local economy) and to give Lleida Alimenta a <strong>distinctive visual voice<\/strong>.<\/p><p>A series of AI-generated images (people, fruit, topographies, horizons) layered over soft color palettes and warm materials. A system that <strong>avoids generic stock imagery<\/strong>, reinforces <strong>authenticity<\/strong>, and can <strong>scale <\/strong>across editorial and digital formats.<\/p><p><strong>Impact:<\/strong> A<strong> clear and beautifully <\/strong>crafted dossier that structures the content, <strong>elevates the narrative<\/strong>, and establishes a solid visual framework to present projects, build alliances and communicate the purpose behind Lleida Alimenta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c42991 elementor-widget elementor-widget-image\" data-id=\"9c42991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-scaled.jpeg\" class=\"attachment-full size-full wp-image-2643\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-scaled.jpeg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-300x225.jpeg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-1024x768.jpeg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-768x576.jpeg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-1536x1152.jpeg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/05_Brochure_portada-2048x1536.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c43b4c e-flex e-con-boxed e-con e-parent\" data-id=\"2c43b4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div 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data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-537bfbf e-con-full e-flex e-con e-child\" data-id=\"537bfbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b07b54d elementor-widget elementor-widget-image\" data-id=\"b07b54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"642\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/paisajes-de-aqui_01-scaled.jpeg\" class=\"attachment-full size-full wp-image-2655\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/paisajes-de-aqui_01-scaled.jpeg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/11\/paisajes-de-aqui_01-300x75.jpeg 300w, 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