{"id":3234,"date":"2025-11-13T05:00:56","date_gmt":"2025-11-13T05:00:56","guid":{"rendered":"https:\/\/www.armindacarbonell.com\/projects\/raimat-arts-festival\/"},"modified":"2025-11-13T16:32:14","modified_gmt":"2025-11-13T16:32:14","slug":"raimat-arts-festival","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/projects\/raimat-arts-festival\/","title":{"rendered":"Raimat Arts Festival"},"content":{"rendered":"\t\t
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Estrategia visual
Direcci\u00f3n de arte
Dise\u00f1o gr\u00e1fico
IA generativa
Coordinaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Raimat Arts Festival<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Since 2022, I\u2019ve been leading the branding and communication for Raimat Arts Festival, a cultural event that brings together music, sustainability, gastronomy and territory in Lleida. Each edition involves building a specific visual identity \u2014 one that aligns with the brand narrative and evolves without losing recognition. <\/p>

The art direction is built every year around a new Key Visual<\/strong>, born from a strategic insight connected to the landscape, environmental commitment and the festival\u2019s positive impact on the local community: leaves, water drops, sprouts, soil or grapes as symbols of the agricultural cycle. It\u2019s about creating a visual language with intention. Every element reinforces the bond with the territory while maintaining a consistent narrative over time. <\/p>

This system is adapted to more than 40 communication pieces \u2014 including press, urban signage, social media, print and event materials \u2014 always maintaining visual cohesion. In the 2025 edition, some graphics were developed using generative AI<\/strong>, applied to a visual exploration of classical music as a key symbol. <\/p>

A project that shows how sustainability, art and strategy can coexist in a cultural brand that is solid,<\/strong> recognisable and constantly evolving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A festival with impact<\/p>\n","protected":false},"author":1,"featured_media":2441,"parent":1203,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3234","page","type-page","status-publish","has-post-thumbnail","hentry","especialidad-branding","especialidad-ia","especialidad-ux-ui"],"_links":{"self":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/3234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/comments?post=3234"}],"version-history":[{"count":1,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/3234\/revisions"}],"predecessor-version":[{"id":3235,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/3234\/revisions\/3235"}],"up":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media\/2441"}],"wp:attachment":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media?parent=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}