{"id":1232,"date":"2025-11-13T06:00:19","date_gmt":"2025-11-13T06:00:19","guid":{"rendered":"https:\/\/armindacarbonell.com\/projects\/castell-de-raymat\/"},"modified":"2025-11-13T16:32:23","modified_gmt":"2025-11-13T16:32:23","slug":"castell-de-raymat","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/projects\/castell-de-raymat\/","title":{"rendered":"Castell de Raymat"},"content":{"rendered":"\t\t
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Brand Strategy
Brand DNA
Branding
Art Direction
UX\/UI Design
Digital Product Management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Castell de Raymat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A 12th-century landmark with a view to the 21st century.<\/p>

Strategic and art direction project for the redefinition of the brands Castell de Raymat, Fundaci\u00f3n Raimat-Lleida, and Raimat Lab.
The work ranged from defining the brand DNA to developing a coherent visual architecture<\/strong>, unifying three identities under one purpose: connecting heritage, sustainability, and innovation<\/strong>.<\/p>

Through collaborative workshops, the core values were defined \u2014exclusivity, history, sustainability, and innovation<\/strong>\u2014 and a contemporary visual language was built to reflect the project\u2019s duality: past and future, tradition and progress.<\/p>

The result is a living, consistent brand aligned with the Sustainable Development Goals (SDGs), conceived as a meeting point between culture, knowledge, and social transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A unique place to reflect and innovate<\/p>\n","protected":false},"author":1,"featured_media":1070,"parent":1203,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1232","page","type-page","status-publish","has-post-thumbnail","hentry","especialidad-ux-ui"],"_links":{"self":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/comments?post=1232"}],"version-history":[{"count":8,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1232\/revisions"}],"predecessor-version":[{"id":3259,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1232\/revisions\/3259"}],"up":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media\/1070"}],"wp:attachment":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media?parent=1232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}