{"id":1230,"date":"2025-11-13T10:00:41","date_gmt":"2025-11-13T10:00:41","guid":{"rendered":"https:\/\/armindacarbonell.com\/projects\/la-casa-de-carlota-friends\/"},"modified":"2025-11-13T16:33:02","modified_gmt":"2025-11-13T16:33:02","slug":"la-casa-de-carlota-friends","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/projects\/la-casa-de-carlota-friends\/","title":{"rendered":"La Casa de Carlota &amp; Friends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1230\" class=\"elementor elementor-1230 elementor-395\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d904b21 e-flex e-con-boxed e-con e-parent\" data-id=\"d904b21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206417b elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"206417b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital Brand Strategy<br>Digital Branding<br>Art Direction<br>UX\/UI Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230b03b e-con-full e-flex e-con e-child\" data-id=\"230b03b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291e265 elementor-widget elementor-widget-heading\" data-id=\"291e265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La Casa de Carlota &amp; Friends<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a322b55 elementor-widget elementor-widget-text-editor\" data-id=\"a322b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital strategy and art direction project for <strong>La Casa de Carlota &amp; Friends<\/strong>, a benchmark in creative activism, innovation, and social impact within brand communication.<\/p><p>I participated in the definition and development of the <strong>corporate website<\/strong>, leading the<strong> UX\/UI design<\/strong> and digital strategy alongside the agency\u2019s creative team. The challenge was to build a solid and flexible platform that reflected the studio\u2019s unique working model and the talent of its inclusive design team.<\/p><p>The result was a <strong>powerful, intuitive, and scalable digital product<\/strong>, with an information architecture designed to support the growth of its different offices and the international visibility of its projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d47dc elementor-widget elementor-widget-image\" data-id=\"70d47dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg\" class=\"attachment-full size-full wp-image-1093\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_lacasadecarlotaandfriends_arminda_carbonell-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0267a9 elementor-widget elementor-widget-image\" data-id=\"b0267a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg\" class=\"attachment-full size-full wp-image-1094\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_lacasadecarlotaandfriends_arminda_carbonell-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f60a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f60a5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2980726\" data-id=\"2980726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff73bd elementor-widget elementor-widget-image\" data-id=\"aff73bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg\" class=\"attachment-full size-full wp-image-1092\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_lacasadecarlotaandfriends_arminda_carbonell-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_lacasadecarlotaandfriends_arminda_carbonell-1024x683.jpg 1024w, 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elementor-element elementor-element-04e31e6 elementor-hidden-mobile\" data-id=\"04e31e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-824b0d1\" data-id=\"824b0d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4368218 elementor-widget elementor-widget-image\" data-id=\"4368218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg\" class=\"attachment-full size-full wp-image-1095\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_lacasadecarlotaandfriends_arminda_carbonell-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 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data-id=\"0db8526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg\" class=\"attachment-full size-full wp-image-1096\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_lacasadecarlotaandfriends_arminda_carbonell-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0a8ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0a8ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2c9887\" data-id=\"f2c9887\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div 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1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/07_lacasadecarlotaandfriends_arminda_carbonell-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0921d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0921d8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61806b1 elementor-hidden-mobile\" data-id=\"61806b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ecf1230\" data-id=\"ecf1230\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e451d6 elementor-widget elementor-widget-image\" data-id=\"3e451d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/08_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg\" class=\"attachment-full size-full wp-image-1099\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/08_lacasadecarlotaandfriends_arminda_carbonell-scaled.jpg 2560w, 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