{"id":1213,"date":"2025-11-13T14:00:33","date_gmt":"2025-11-13T14:00:33","guid":{"rendered":"https:\/\/armindacarbonell.com\/projects\/vall-de-ribes\/"},"modified":"2025-11-13T16:34:24","modified_gmt":"2025-11-13T16:34:24","slug":"vall-de-ribes","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/projects\/vall-de-ribes\/","title":{"rendered":"Vall de Ribes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1213\" class=\"elementor elementor-1213 elementor-480\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7360c77 e-flex e-con-boxed e-con e-parent\" data-id=\"7360c77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a711d63 elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a711d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Workshops \u00b7 Design Thinking<br>Brand Strategy<br>Corporate Branding<br>Visual Identity Manual<br>Brand Content<br>Storytelling<br>Traditional Communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacb163 e-con-full e-flex e-con e-child\" data-id=\"cacb163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6efd540 elementor-widget elementor-widget-heading\" data-id=\"6efd540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vall de Ribes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f7fbe elementor-widget elementor-widget-text-editor\" data-id=\"50f7fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consulting and art direction project for the creation of the territorial brand Vall de Ribes, located in the Catalan Pyrenees. The challenge was to define a shared positioning for six municipalities, integrating public administrations and the private sector through a collaborative co-creation process. <\/p><p>The result was a unified brand strategy built around the concept <strong>\u201cSlow Days\u201d<\/strong> \u2014an invitation to reconnect with nature and experience the mountains at a slower pace.<\/p><p>Through participatory workshops, the brand DNA was defined and a visual identity was developed to convey the region\u2019s core values: <strong>nature, calm, and authenticity<\/strong>.<\/p><p>The project included the development of the <strong>visual system<\/strong>, the <strong>communication action plan<\/strong>, the <strong>UX\/UI redesign of the website<\/strong>, and the application of the brand across physical and digital environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac163f0 elementor-widget elementor-widget-image\" data-id=\"ac163f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-scaled.jpg\" class=\"attachment-full size-full wp-image-1129\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/01_Vall_de_Ribes_diseny_arminda-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-847c418 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"847c418\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-554ba5c elementor-hidden-mobile\" data-id=\"554ba5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4609452\" data-id=\"4609452\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efcf89f elementor-widget elementor-widget-image\" data-id=\"efcf89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-scaled.jpg\" class=\"attachment-full size-full wp-image-1130\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/02_Vall_de_Ribes_diseny_arminda-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0ecf6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ecf6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e44ef39\" data-id=\"e44ef39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d509655 elementor-widget elementor-widget-image\" data-id=\"d509655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1571\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-scaled.jpg\" class=\"attachment-full size-full wp-image-1076\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-300x184.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-1024x628.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-768x471.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-1536x942.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/00_vall_de_ribes_portada-2048x1257.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9cf628a elementor-hidden-mobile\" data-id=\"9cf628a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2913063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2913063\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7b20e\" data-id=\"5f7b20e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-625d262 elementor-widget elementor-widget-image\" data-id=\"625d262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-scaled.jpg\" class=\"attachment-full size-full wp-image-1131\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/03_Vall_de_Ribes_diseny_arminda-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1404f25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1404f25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-356a44f\" data-id=\"356a44f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5da5dc elementor-widget elementor-widget-image\" data-id=\"c5da5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-scaled.jpg\" class=\"attachment-full size-full wp-image-1132\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/04_Vall_de_Ribes_diseny_arminda-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b519428\" data-id=\"b519428\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0263d4e elementor-widget elementor-widget-image\" data-id=\"0263d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"347\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/11_Vall_de_Ribes_diseny_arminda.png\" class=\"attachment-full size-full wp-image-1139\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/11_Vall_de_Ribes_diseny_arminda.png 520w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/11_Vall_de_Ribes_diseny_arminda-300x200.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1f7248b\" data-id=\"1f7248b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-453d605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"453d605\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-858cd67\" data-id=\"858cd67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e9d6e14\" data-id=\"e9d6e14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65c8499 elementor-widget elementor-widget-image\" data-id=\"65c8499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-scaled.jpg\" class=\"attachment-full size-full wp-image-1133\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-scaled.jpg 2560w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-300x200.jpg 300w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-1024x683.jpg 1024w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-768x512.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-1536x1024.jpg 1536w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2021\/10\/05_Vall_de_Ribes_diseny_arminda-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fa43409\" data-id=\"fa43409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f769a80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f769a80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a98521c\" data-id=\"a98521c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e79d6b7 elementor-widget elementor-widget-image\" data-id=\"e79d6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img 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2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a12a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a12a90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b45847\" data-id=\"4b45847\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9a8fd3b\" data-id=\"9a8fd3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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