{"id":1184,"date":"2022-03-11T10:36:49","date_gmt":"2022-03-11T10:36:49","guid":{"rendered":"https:\/\/armindacarbonell.com\/about-me\/"},"modified":"2025-11-13T15:47:19","modified_gmt":"2025-11-13T15:47:19","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.armindacarbonell.com\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1184\" class=\"elementor elementor-1184 elementor-10\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a8234 e-flex e-con-boxed e-con e-parent\" data-id=\"c5a8234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ac0d2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"81ac0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1592\" height=\"2048\" src=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/10\/Arminda_retrato_ok.jpg\" class=\"attachment-full size-full wp-image-1813\" alt=\"\" srcset=\"https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/10\/Arminda_retrato_ok.jpg 1592w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/10\/Arminda_retrato_ok-233x300.jpg 233w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/10\/Arminda_retrato_ok-796x1024.jpg 796w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/10\/Arminda_retrato_ok-768x988.jpg 768w, https:\/\/www.armindacarbonell.com\/wp-content\/uploads\/2025\/10\/Arminda_retrato_ok-1194x1536.jpg 1194w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3cf64 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3f3cf64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hi, I\u2019m Arminda.<\/p><p><strong>Art Director, Design Consultant<\/strong>, and a relentless observer of the world.<\/p><p>For more than 20 years, I\u2019ve been working with brands and agencies to <strong>shape identities with soul, useful digital products<\/strong>, and visual stories that truly connect.<\/p><p>I started my career in advertising agencies in Barcelona, Madrid, and Miami, working for big brands from the inside. Today I do it from my own studio \u2014on projects as diverse as an agro-food cooperative, a fintech, an art festival, a pharmaceutical lab, or a real-estate company.  <strong>Whatever the project, my goal is the same: to understand deeply and communicate better.<\/strong><\/p><p>I move at the intersection of <strong>branding, UX\/UI and generative AI<\/strong>, I work with brands that want to speak in their own voice and help them say what really matters \u2014<strong>with clarity, focus, and meaning<\/strong>\u2014 whether that happens in a boardroom or around a table full of sketches. <\/p><p><strong>My approach: Synthetic Gaze\u2122<\/strong><br>Synthetic Gaze\u2122 is part of how I work: a framework that brings artificial intelligence into strategy and design without losing the human perspective.<br><br>I aim <strong>to do things differently<\/strong> \u2014to explore, learn, and train new ways of thinking, creating, and deciding. I see AI as an ally to create distinction through visual culture and a real collaboration between the human and the artificial. <\/p><p>I work with a small, flexible structure \u2014honest, close, and collaborative. <strong>With you.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hi, I\u2019m Arminda. Art Director, Design Consultant, and a relentless observer of the world. For more than 20 years, I\u2019ve been working with brands and agencies to shape identities with soul, useful digital products, and visual stories that truly connect. I started my career in advertising agencies in Barcelona, Madrid, and Miami, working for big [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1080,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1184","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":9,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1184\/revisions"}],"predecessor-version":[{"id":3230,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/pages\/1184\/revisions\/3230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/www.armindacarbonell.com\/en\/wp-json\/wp\/v2\/media?parent=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}