Vall de Ribes

Consulting and art direction project for the creation of the territorial brand Vall de Ribes, located in the Catalan Pyrenees. The challenge was to define a shared positioning for six municipalities, integrating public administrations and the private sector through a collaborative co-creation process.

The result was a unified brand strategy built around the concept “Slow Days” —an invitation to reconnect with nature and experience the mountains at a slower pace.

Through participatory workshops, the brand DNA was defined and a visual identity was developed to convey the region’s core values: nature, calm, and authenticity.

The project included the development of the visual system, the communication action plan, the UX/UI redesign of the website, and the application of the brand across physical and digital environments.