Monapart / Buenagente

The Buenagente microsite is part of Monapart’s digital ecosystem and is aimed at a very specific user: real estate agents. A space designed to inform, attract and connect with professionals who share Monapart’s values and way of working.

The goal was to create a clear, distinctive piece aligned with the corporate website, but tailored to a new audience within the same digital product. The experience needed to convey professionalism and warmth, in line with the brand’s philosophy: helping agents become their best selves and positive change-makers in the industry. A community that places technology and innovation at the service of people — never the other way around.

The microsite’s distinct visual identity —name, logo and illustration— reinforces Monapart’s collaborative spirit and sense of community. The UI design maintains coherence with the main website’s visual system while introducing a darker, warmer palette, the corporate typeface and subtle microinteractions that make the experience more human and fluid.