Lleida Alimenta

Lleida is landscape, water and agriculture. This dossier was created to connect territory, community and the agri-food chain, and to open a conversation about the future: what we measure, how we produce, and how we care for the land that feeds us.

We built a regenerative narrative—from soil to table, from data to landscape. The art direction blends human strokes with textures generated using AI to represent key processes (water cycles, biodiversity, cultivation, local economy) and to give Lleida Alimenta a distinctive visual voice.

A series of AI-generated images (people, fruit, topographies, horizons) layered over soft color palettes and warm materials. A system that avoids generic stock imagery, reinforces authenticity, and can scale across editorial and digital formats.

Impact: A clear and beautifully crafted dossier that structures the content, elevates the narrative, and establishes a solid visual framework to present projects, build alliances and communicate the purpose behind Lleida Alimenta.