Visual strategy
Art direction
Graphic design
Generative AI
Communication

Festival de Literatura de Lanzarote

Proyecto de branding y dirección de arte para el Festival de Literatura de Lanzarote, un encuentro que une palabra, territorio y pensamiento contemporáneo en un escenario único: la isla.

The visual concept is inspired by the pleasure of diving into a book: a horizon that opens between its pages, where the sea and the word move to the same rhythm. The visual line, created with AI, unfolds across posters, social media, press and editorial materials, connecting literature and landscape in a poetic, timeless and contemporary way.

The result is a minimal and sensorial identity, with calm typography and a palette combining sand, coral and Atlantic blue. A visual system that conveys stillness, depth and the pleasure of reading —reflecting the luminous, Atlantic essence of the festival.