Visual strategy
Art direction
Generative AI
Prompt Engineering
AI Photography
Photography has always been a way of seeing the world: walking, observing, connecting, feeling.
Today, generative AI forces us to rethink that gaze. Images are no longer captured —they are created. And yet, they still evoke truth.
This series explores how technology reinterprets the analog: black and white becomes a territory of fiction, where the machine observes with human eyes.
The result is a collection of images that feel real but are born from the algorithm —a reflection on the boundaries between what is lived and what is generated.
Invisible Photographers
The camera doesn’t exist, but the gaze remains.
An exploration of the boundary between reality and AI-generated fiction.
Taxonomy of Error
There is no error, only visual mutations.
An exploration of how AI redefines imperfection and harmony.
Visual Narratives
There’s no stronger storytelling than a powerful image.
AI as a tool to redefine the visual language of brands.
Back to Analog
Noise, texture, and visual memory.
A series that recovers the physical language of photocopying in dialogue with AI.
Synthetic Portraits
Between the real and the imagined.
AI explores the texture of hair as a new visual language.
Artificially Natural
Images that look real — until they don’t.
Between human and animal, the digital turns organic.
