Visual strategy
Art direction
Generative AI
Prompt Engineering
AI Driver
Generative AI opens a new visual territory for brands —one that only makes sense when guided by intention, creative direction, and strategic thinking. In branding, its real value doesn’t lie in producing images, but in thinking visually with new codes, transforming the way a brand expresses itself.
Applied through art direction and strategic vision, AI becomes a tool for conceptual design: it translates abstract ideas into atmospheres, explores unseen visual identities, and helps build stronger, more coherent, and contemporary brand narratives —without losing focus on meaning.
This space gathers visual lines developed with AI —series that explore color, form, light, and brand language as a starting point to build identity.
Orange & Blue Series
Chromatic exploration: energy and calm.
Two opposing tones that build visual tension and emotional balance.
Pink & Blue Series
Chromatic exploration: elegance and balance.
A study of color as a visual language in the development of brand identities.
White Food Series
Study of texture, form and light as elements of identity.
The essential becomes language.
Sculpture Series
Images for an institutional visual language in corporate environments.
Fashion & Nature
Fabrics that come alive.
A poetic vision of sustainability, innovation, and new aesthetic futures.
Floating Landscapes Series
Floating between the organic and the dreamlike.
AI-generated scenes exploring balance, form, and stillness.
60s Personality
A series with personality: nostalgic, analog and sophisticated, with a childlike touch.
Art, design and art direction are in poetic balance.
Tótems
An exploration of form, balance and visual hierarchy.
Abstract symbols that act as metaphors for structure and brand coherence.
Humans / Robots
Images that symbolize a new alliance — hybrid intelligence transforming the way we think, create, and work.
