Adam Data Center

Comprehensive corporate branding project for Adam, a data center that needed to redefine its positioning and modernize its visual identity to connect with a market in full digital transformation.

From brand consultancy to final implementation, the process covered strategy, brand architecture, art direction, visual identity, digital design and corporate communication. The new positioning —“Your datahome”— shifts the brand from a technical discourse to a more emotional and human one, where data is understood as something to be cared for, kept safe and in its natural place.

The work included the creation of a modular visual system, the definition of a unified graphic language, the implementation of the branding across the data center facilities, and the development of commercial and digital communication materials.

A technically and conceptually complex project that transforms Adam into a solid, human and relevant brand within the technology sector.