Hi, I’m Arminda.

Art Director, Design Consultant, and a relentless observer of the world.

For more than 20 years, I’ve been working with brands and agencies to shape identities with soul, useful digital products, and visual stories that truly connect.

I started my career in advertising agencies in Barcelona, Madrid, and Miami, working for big brands from the inside. Today I do it from my own studio —on projects as diverse as an agro-food cooperative, a fintech, an art festival, a pharmaceutical lab, or a real-estate company. Whatever the project, my goal is the same: to understand deeply and communicate better.

I move at the intersection of branding, UX/UI and generative AI, I work with brands that want to speak in their own voice and help them say what really matters —with clarity, focus, and meaning— whether that happens in a boardroom or around a table full of sketches.

My approach: Synthetic Gaze™
Synthetic Gaze™ is part of how I work: a framework that brings artificial intelligence into strategy and design without losing the human perspective.

I aim to do things differently —to explore, learn, and train new ways of thinking, creating, and deciding. I see AI as an ally to create distinction through visual culture and a real collaboration between the human and the artificial.

I work with a small, flexible structure —honest, close, and collaborative. With you.